Ongoing Growth / XEO / Story Forge
Keep the evidence, content and customer journey current.
A business with a launched platform and a defined ongoing improvement budget.
What the work covers
- A prioritized maintenance and content backlog
- Measured journey review where consented analytics exists
- Source refreshes and editorial review
- Planned releases with regression and rollback evidence
Start with this question.
What needs to stay useful and accurate after launch?
Cadence, service levels, providers and ongoing fees are agreed separately. Publishing and communications need approval.
Deliverables, dependencies and success measures are agreed before release. No price or delivery date is implied by this preview.
Build a starting brief ↗SEE THE APPROACH IN PRACTICE
START WITH THE JOB
What should your website do better?
Bring the website you have, the business goal that matters and the things that get in the way. Turn them into a useful starting brief.
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